This is a poster I was hired to create for Optimal Chiropractic & Wellness Centre in Cardiff. Road To Recovery is a term used to describe a patients journey through chiropractic treatment. It highlights the physical stages a patient will go through on their road to recovery. The staff at the local chiropractic centre wanted me to create a new poster that they could put up in their waiting room, and treatment rooms, to help inform patients of the healing journey they will start from their very first session, to their last.
I designed this poster with Adobe Illustrator. I made sure to give it a fresh and modern look and feel, which makes it instantly distinguishable from older, more dated poster versions of the poster that are still in circulation today. I added additional unique elements like icons running up the left side of the graph and information boxes using the brand colours of the clinic. I then tied it together with a rich colour gradient that ran from the red pain colour to the turquoise recovery colour.
This poster is in use in the waiting area and every treatment room in the Optimal Chiropractic & Wellness Centre and has also been produced in smaller sizes and formats.