The owner of Transactacar hired me to design, build and market his new business website that offers a personalised vehicle buying service. The client wanted their website to look fresh and modern, have easy readability and usability – across all devices, be bold, inviting and easy to make contact.
I designed the website with a blue colour palette. As the client said his main customer demographic would be men I wanted to address this with the use of a subtle mescaline colour, without making it feel too, ‘manly’ or male dominated. I complimented the colours with large images of cars I was able to find and cut out to use on my own backdrops. I made sure the colours of the cars on the inner pages were light and neutral so that they made a clear contrast to the title background. However on the opening homepage slides I used brighter colours like reds and yellows to get the attention of a viewers attention. I also did this with large headings and throughout each page.
Can’t recommend highly enough, absolute pleasure to deal with from start to finish. Thorough, detailed and top class results from Trade Site Wales.
I developed the site with WordPress and the OceanWP theme framework and built it with Elementor page builder. Elementor was the perfect choice for this site as the client had informed me before starting work, that they wanted to make ongoing updates to their websites content. This would include changing text, updating images and adding blog posts. For this purpose I think Elementor is a great choice thanks to its intuitive interface and easy-to-use drag and drop widgets.
I completed their website with onsite SEO and marketing to help establish their organic listing in the main search engines. To do this I used the Yoast SEO plugin. I also got them setup with both Google Analytics and Google Search Console accounts to help them monitor their advertising and marketing efforts. They currently own the number 1 spot in Google for their business name and number 3 spot in Google for their main term, ‘The Personalised Car Buying Service’.